the number of renter households aged 50 and over has increased dramatically, jumping from 10 to nearly 15 million, and accounting for more than half of all renter growth over the past decade
Source: housingperspectives.blogspot.com
While Millennials have captured headlines in the rental business, Baby Boomers are having a lasting impact.
The number of renter households aged 50 and over has increased dramatically, jumping from 10 to nearly 15 million, and accounting for more than half of all renter growth over the past decade.
Developers and owners are designing strategies to not only attract, but retain, this segment of the market which come with their own unique set of opportunities and challenges. The fact remains that the wave of boomers is upon us and they have needs which must be met and embraced by the industry.